About us

ABOUT IFX
PRODUCTION COMPANY

International standards, Saudi execution.

IFXPIX

COMPANY INTRODUCTION

IFX Production Company was created around a straightforward idea: international producers should be able to access Saudi Arabia through a team that understands both the creative ambition of a project and the physical reality of making it. Our background is rooted in real production: complex locations, large crews, specialist departments and the pressure of delivering for camera.

Based in Saudi Arabia and connected across the wider Middle East and international film industry, IFX PIX is designed as a practical production partner for feature films, television, commercials and high end content. We combine local production coordination with international experience, and we build the right team around each project rather than forcing every production through a fixed template.

  • Local insight

    Riyadh base with nationwide location networks

  • Production management

    Budgets, schedules, crew and logistics under one producer team

  • Global standards

    Hollywood and tier-one studio compliance

Night unit base in a desert canyon with crew, lighting and vehicles
Production realityComplex locations, large crews & specialized departments.

Producer • Production Executive

DUNCAN CAPP MIEXPE

Duncan Capp MIExpE has worked in film and television production for more than three decades, on major international productions and Middle East projects. Today he leads IFX PIX as a producer and production executive, servicing international productions filming in Saudi Arabia.

Years of running large departments on international sets taught him how productions really make their day. He brings that mindset to every project: realistic budgets, honest feasibility, the right suppliers and crew, a strong safety culture and early, straight answers before key decisions are locked.

Core focus & production positioning

  • Production service
  • Line production
  • Feasibility & budgeting
  • Crew & supplier planning
  • Safety culture
View portfolio & credits

“Can we actually achieve this shot, in this location, on this schedule?”

The Practical Producer Invariant

Producer • Production Executive

DIANA LOMBARDIC

Diana Lombardic brings a distinctive combination of academic experience, production coordination and industry advocacy. Women in Film & Television MENA describes her transition into film and television after more than eleven years teaching high school English, including work in Abu Dhabi public schools. Her production career developed through IFX and on regional feature film work.

As WIFT MENA Head of Funds, Grants and Sponsorship, she supports filmmakers across the MENA screen community. Her background gives IFX PIX a producing perspective that spans clear communication, stakeholder management, crew coordination and day to day production support.

Production focus

Producer communication and production coordination

Leadership & advocacy

WIFT MENA Head of Funds, Grants and Sponsorship

Core focus & production positioning

  • Producer communication
  • Stakeholder management
  • Project coordination
  • Team development
  • Production support

Team

PRODUCTION TEAM

Our team grows with every production: line producers, production managers, coordinators, location managers, accountants and department heads.

  • Mehek Aston

    Line producer

    Mehek Aston

    Experienced feature film and high-end television line producer overseeing budgeting, physical scheduling, guild compliance, and department heads across Saudi Arabia shoots.

    Language
    Arabic • English
  • Mehek Aston

    Line producer

    Mehek Aston

    Experienced feature film and high-end television line producer overseeing budgeting, physical scheduling, guild compliance, and department heads across Saudi Arabia shoots.

    Language
    Arabic • English
  • Mehek Aston

    Line producer

    Mehek Aston

    Experienced feature film and high-end television line producer overseeing budgeting, physical scheduling, guild compliance, and department heads across Saudi Arabia shoots.

    Language
    Arabic • English
  • Mehek Aston

    Line producer

    Mehek Aston

    Experienced feature film and high-end television line producer overseeing budgeting, physical scheduling, guild compliance, and department heads across Saudi Arabia shoots.

    Language
    Arabic • English

Core tenets

OUR WORKING PHILOSOPHY

Six foundational principles governing every decision on set, in prep, and inside the production office.

01

Producer First Communication

Clear answers, realistic budgets and early identification of risk.

02

International Standards, Saudi Execution

Global production expectations delivered through local knowledge and relationships.

03

Safety and Compliance

No creative ambition is worth uncontrolled risk or unapproved activity.

04

Realistic Planning

Ambitious sequences are planned by producers who understand how they are physically achieved, on budget and on schedule.

05

Local Development

Use Saudi crew, suppliers and training opportunities wherever they strengthen the production.

06

Confidentiality

Scripts, budgets, schedules and unreleased production information are treated as confidential.

Reach us

HAVE A SCRIPT, TREATMENT
OR LOCATION BRIEF?

Send us your script, treatment or location brief and we will start with a confidential feasibility conversation. We will map locations, crew, logistics, permits and incentives, so you know exactly what Saudi Arabia can offer your production before you commit.